Trademark services
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Trademark search and registration

BrandToBe® is a comprehensive trademark availability search and registration package. We conduct all possible searches to assess the brand freedom of exploitation.

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Trademark office actions

Objections are part of the examination process. Whether it is simple amendments to a products and services classification or more substantive objections such as descriptiveness refusal, MAS LEGAL can prepare your defense.

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Trademark renewals

To keep your brand in force, it must be renewed during the year of the 10th anniversary of the filing date and every 10 years thereafter. There is no limit to how many times your trademark can be renewed. You can choose not to renew it or voluntarily cancel it at any time.

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Trademark protection (brand monitoring)

Marklocator® brand protection tools locate your brand name on the Internet including domain names, ebay, rumours, videos, blogs, communities, etc. Marklocator can help you reach several objectives:

  • take proactive measures against piracy, illicit copying, and counterfeiting;

  • control your distribution channels and resellers;

  • measure your audience and control your brand image;

  • control and monitor advertising campaigns using your brand name (pay-per-click);

  • control and monitor domain names and protect your company against cybersquatting;

  • protect your websites against piracy and illicit copying.

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What they're saying

Brigitte, France

"Top qualities: Personalized service, Expert, Good Value"

Denise, Paris

"Mas Legal advised me on the creation of a new brand in Europe. I felt that they understood my concerns immediately, worked efficiently, and were reassuring and reactive. And, oh yes, the brand was registered!"

Christopher, London

"Severine Mas is an excellent lawyer, with first-rate communication skills and a real dedication to providing superior quality service to her clients. I would recommend her unfailingly."

Trademark legal services

We provide expert advice in the field of trademarks. We advise our clients on trademark freedom of exploitation in the world.

If a difficulty arises which impairs the chances of a successful trademark registration, we can give advice on strategic solutions.

When a client hesitates between several new brand names, BrandToBe multisearch and our associated legal services provide an ideal solution: we assess the liberty of exploitation of all your ideas, and offer expert advice as to whether one name is preferable over another.

Infringement of trademarks on the Internet

A third party who is using your trademark without your consent may be infringing your intellectual property rights. When you sell your products or services over the Internet, you are trading in a global marketplace. Registration of a national trademark does not protect you overseas. In addition, if you offer goods or services on the Internet, you could be sued for infringement in a country where someone owns a trademark similar to yours.

Brand owners contemplating trading online should seek legal advice on how to apply for international trademarks, and assess the freedom of exploitation of their existing brands in new markets.

MAS LEGAL is a law firm located in London, UK. Practice regulated by the Solicitors Regulation Authority of England and Wales, registration number 468289. Admission to practice in France. Intra Community VAT No GB 144 873491.

MAS LEGAL is part of an independent lawyer network with Offices in Canada, France, Germany, Ireland, Italy and the USA. MAS LEGAL provides trademark services covering Europe, Canada, USA, China, Japan, and over 76 other countries.

London +44 (0) 20 7084 6307

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23 Austin Friars

London EC2N 2QP, United Kingdom