1. Why BrandToBe®?

Finding available brands has become more complex due to the myriad of trademarks used in commerce and on the Internet. Today, the additional need for the availability of a complementary domain name adds to the complexity of the trademark registration process. For this reason, MAS LEGAL have developed BrandToBe® trademark solutions. BrandToBe® is designed to assess the novelty and freedom of exploitation of any new brand name. BrandToBe® provides a comprehensive search package and includes filing of your trademark application for no additional fee (terms apply).

2. How does it work?

Choose your package and purchase the services with our secure online checkout. After we have conducted an extensive clearance search, we will send you a full search report and a legal opinion letter. This letter will state our conclusions about the mark's liberty of exploitation. If necessary, we will propose changes to the scope of your mark, based on these elements. We will assist you through this decisional process. If you decide to register the trademark, we will prepare and file your trademark registration request. We will not charge you any fees for this. If you decide not to register the trademark, you will not be liable for any trademark office taxes.

3. What is included?

All packages include

• a consultation call,

• extensive clearance searches for the chosen territory,

• strategy advice and analysis,

• a legal opinion letter,

• filing your trademark,

• responding to non-substantive office action,

• a registration certificate (paper or electronic depending on the trademark office).

4. What happens if my brand is not available?

In the majority of cases, we will be able to make propositions for changing the trademark scope in order to maximise your chances of succeeding with your application. We will discuss with you the issues and possible solutions. We are often able to advise on changes to your brand name or logo in order that it may become registrable.

5. What is a Community trademark (CTM)?

The CTM system consists of a single registration procedure which grants to its owner an exclusive right in the 27 Member States of the European Union.

6. Can a Community trademark (CTM) be valid just in some Member States?

No, a CTM has a unitary character. A CTM application and a CTM are valid in the European Union as a whole. The application and the ensuing registration extend automatically to all 27 Member States of the European Union indivisibly. It is not possible to limit the geographic scope of protection to certain Member States.

7. Do you register trademarks in countries not listed in your product pages?

Yes, we provide extensive searches and registrations for all member countries of the Madrid treaties and some non-member countries. Please call us or use our contact form for a quotation.